The effect of atmosphere on customer perceptions and customer behavior Essay

The impact of air on client recognitions and client conduct reactions in chain store grocery stores - Essay Example This exploration will start with the explanation that in the current time of globalization and the expanded assorted variety of items, the shopping conduct of the vast majority has changed essentially. Gone are the days when a customer would basically stroll into their preferred store and buy what the person likes. Be that as it may, the shopping and client world has changed, with a lot more choices accessible. Indeed, even the choice of heading off to the store or market has been extended to incorporate web based shopping and conveyances. Here and there, the shopping experience has developed with more clients concentrating less on shopping and more on the experience of shopping. Retailers likewise have better choices in their items, costs, just as store spaces, taking into consideration more prominent decent variety in their alternatives. Retailers are likewise anxious to pick up brand steadfastness from clients as an additional business advantage. So as to make sure about such fait hfulness, retailers have decided to improve the earth in their stores. They accept that with an alluring domain in their stores, they would have the option to advance positive feelings and criticism from clients and bring them into the stores. Components which allude to the store’s condition can affect on client emotions and encounters, additionally influencing their buying conduct, their degree of utilization, the amount they would spend, and their fulfillment with the experience. A decent encounter while shopping in a store would almost certainly incite a recurrent visit later on; it can likewise encourage spending in the store, including drive buying. Right now, benefits from chain store general stores are not very wonderful, and concerns have been raised on the best way to give lovely and welcoming shopping encounters for clients so as to expand client spending just as increment their season of remain in the store.â

EX 5-22 Computerized Accounting Systems Essay Example | Topics and Well Written Essays - 750 words - 1

EX 5-22 Computerized Accounting Systems - Essay Example Control accounts are set up from other fiscal summaries and before the control records can be shut, a compromise articulation is normally arranged to guarantee that all the aggregates of all qualities concur (Warren, Reeve and Duchac, 2012). The unending stock framework refreshes the records as considered fit to be contrasted with the occasional stock framework where records are refreshed intermittently. In this way in the unending stock framework, the updates are made after each exchange along these lines giving progressively exact figures.The figure introduced as the gross benefit will in this way change if a never-ending framework was utilized. This is because of the way that all exchanges made would have just been recorded. Why aren’t uncommon diary sums presented on control accounts toward the month's end in an electronic bookkeeping framework? An electronic bookkeeping framework calls for posting of the considerable number of records and aggregates on the PC framework. In any case, there are some uncommon diaries that don't call for posting of the sums toward the month's end is because of potential outcomes of blunders. Control accounts are set up from other fiscal reports and before the control records can be shut, a compromise articulation is normally arranged to guarantee that all the sums of all qualities concur (Warren, Reeve and Duchac, 2012). The accompanying information were removed from the bookkeeping records of Danhof Company for the year finished June 30, 2012:  Merchandise stock, July 1, 2011, $ 250,000  Merchandise stock, June 30, 2012, 325,000 Purchasesâ â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â 2,100,000 Buys returns and allowancesâ â â â â â â â â â â â â â â â â â â â â â â â â â â â  â â â â 50,000 Buys discountsâ â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â  â â â â 39,000 Salesâ â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â 3,250,000 Cargo inâ â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â  â â â â 12,500

7 Effective Tips to Differentiate Your Blog and Make it Unique

7 Effective Tips to Differentiate Your Blog and Make it Unique Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now! 7 Effective Tips to Differentiate Your Blog and Make it Unique Updated On 14/05/2014 Author : Erik Emanuelli Topic : Blogging Short URL : http://hbb.me/1mp3fwi CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlog Blogs until few years ago were still an innovation, and the pioneers of this new way of communicating on the Internet did not suffered too much to carve out a niche of loyal readers. Since the number of blogs went up from 30 million in 2005 to almost 200 million in 2012, things have changed a lot. Today the situation is much more complicated, because the boom that blogs have lived on the web makes increasingly difficult to grow up a new site and gain the attention and trust of a large part of the internet audience. Its a fight to the death, in which only the best can survive. And the winners are actually in small numbers compared to the mass of enthusiasts  or simply curious who every day choose to start a blog. The success of a blog depends on a number of factors : the type of content that is written, for instance. Or the way it is marketed online. But to be able to differentiate yourself from the crowd and to make your blog unique is a job that requires commitment, perseverance and willpower. As in all things, also promoting a blog requires many small steps that can be more or less useful. Here below, you can read 7 effective ways to differentiate your blog from the others and make it unique. 1. Draw Original Graphics for Your Blog An original graphical interface, which is unique and different from any other causes that your blog is easily kept imprinted in the mind of your visitors, especially the occasional ones, that end up on your pages almost by accident. The next step is obviously to combine an unique theme and a customized header with an original logo: this will be your brand, and you want it to remain in the mind of your visitors. So, forget about free themes and templates built by others. At most, you can use them for inspiration, but make sure that your blog look unique and different you will see that your visitors will remember it much more easily. 2. Make Clever Use of Images and Media Photos, images, videos, podcasts, audio extracts, are all very useful to attract the attention of your readers, if used in the right size and placed strategically within the pages. A blog or a website that is filled with multimedia content will be very slow to open even with the fastest of connections, which produce a single, obvious result : your visitors will leave your blog even before it has finished loading. And of course you know that the loading speed of your site is a factor considered by Google in order to decide your rankings. Therefore, public images and video when you need them, and remember that except for a few cases it must be an enrichment for the content. Of course you need to use all the blogging tips in order to reduce the weight of these media in your site, in order to make it faster to load. Also in this case, you need to be original. Spend some time looking for eye-catching images and capable of intrigue. In other words, never seen before media. Not surprisingly, most of the blogs of some importance create by themselves the images and videos in support of their products, through different softwares, rather than go and take the media from other sites ( take in consideration also the copyright!). 3. Be the First to Treat a New Topic Another way to generate interest in your blog and stand out from the crowd is to tackle as first a topic or a story that is going to explode. If you will be fast, your article will be the first to be be indexed by search engines, reported on social networks and found by the public users and web surfers. .IRPP_button , .IRPP_button .postImageUrl , .IRPP_button .centered-text-area { min-height: 86px; position: relative; } .IRPP_button , .IRPP_button:hover , .IRPP_button:visited , .IRPP_button:active { border:0!important; } .IRPP_button { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #3498DB; } .IRPP_button:active , .IRPP_button:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .IRPP_button .postImageUrl { background-position: center; background-size: cover; float: right; margin: 0; padding: 0; width: 30%; } .IRPP_button .centered-text-area { float: left; width: 70%; padding:0; margin:0; } .IRPP_button .ctaText { border-bottom: 0 solid #fff; color: inherit; font-size: 13px; font-weight: bold; letter-spacing: .125em; margin: 0; padding: 0; } .IRPP_button .postTitle { color: #ECF0F1; font-size: 16px; fon t-weight: 600; margin: 0; padding: 0; width: 100%; } .IRPP_button .ctaButton { background: #ECF0F1; color: inherit; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; margin: 18px 14px 18px 14px; moz-border-radius: 3px; padding: 12px 0; text-align: center; text-decoration: none; text-shadow: none; webkit-border-radius: 3px; width: 80px; position: absolute; } .IRPP_button:hover .ctaButton { background: #e6e6e6; } .IRPP_button .centered-text { display: table; height: 86px; padding:0; margin:0; padding-left: 108px!important; top: 0; } .IRPP_button .IRPP_button-content { display: table-cell; margin: 0; padding: 0; padding-right: 10px; position: relative; vertical-align: middle; width: 100%; } .IRPP_button:after { content: "; display: block; clear: both; } READ5 Magical Ways To Overcome Writer's Block Which You Will LoveObviously also the quality of your content makes the difference: a good article, reasoned and full of information will achieve better results than an incomplete and carelessly written post for the sole purpose of being able to say First!. 4. Do Not Be Afraid to Express Your Opinion It is undeniable that articles able to swim against the tide, to stir up a debate or just to make people think, are far more interesting and challenging than content that always confirm the opinion of others. It is important to consider and assess yourself if you are serious about something different to say, arguing your case in an intelligent way. Otherwise, forget it. Most successful bloggers have earned their reputation simply by thinking with their head and not being afraid to express their opinions, even when they clashed against what most of the people think. 5. Do Not Be Afraid to Challenge the Guru of the Blogosphere This point is linked to the previous one.  Who loves to spend time on the web, and even more those who write online, know which are the influential blogs. This does not mean, however, that everything they say should be taken as gold rules: after all they are also human beings, and they can be wrong! Correct an incorrect statement expressed by popular bloggers can result in a great benefit for your little blog in search of visibility, provided that you do it in a correct way, without being deliberately provocative or offensive. Of course you need to know the facts, without shooting blind, just to get noticed. Otherwise you may get the opposite result, antagonizing most of the readers and bloggers of your niche. 6. Divide a Story into Episodes Split into related parts a long article or macro-argument is a good strategy to make sure that the public come back to visit you. And a smart subdivision of your content will also generate a certain expectation in readers and many of them will take your RSS Feeds in order to not miss the next post published. Obviously this is not an invention of the bloggers. Ask the producers of the TV series and soap operas, or publishers of comic books and novels of the proven effectiveness of such a strategy. 7. Try to Offer Something Useful, Funny or Different in Your Blog Have you noticed that newspapers and magazines occupy only a fraction of the space in a newsstand, and they are often overwhelmed by hoards of DVDs, CDs and gadgets of all kinds? These are goods attached as gift in newspapers and magazines, and which more and more often end up to be the true driving force of sales. Here, think of your blog as a small kiosk, and do not just write rivers of articles, but also think in what you may offer to outfit. Your gift will be the possibility to download free resources, as ebooks, online courses, tools, etc. anything that your audience can find useful! But also imagine somehing to make more attractive to your visitors to remain on your pages, such as newsletters, contests and competitions. It is an extra work but if done right, can bring great benefits. There are many ways to  increase your pageviews and decrease the bounce rate of your blog, you just need to check what is working for your audience. What do you think? Which are the crucial factors to the success of your blog? This article is written by Erik Emanuelli. He is a traveler and passionate blogger. He runs Free MAKE MONEY Advice program.

Economics Globalisation Essay - 3737 Words

August 14 August 14 Economics 2013 grade 11 Economics 2013 grade 11 Globalisation Research Essay Sarah Morritt-Smith and Bilqees Baker â€Å"THE WORLD HAS BECOME OUR GLOBAL VILLAGE Globalisation is the process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture. Put in simple terms, globalization refers to processes that increase world-wide exchanges of national and cultural resources. Advances in transportation and telecommunications infrastructure, including the rise of the Internet, are major factors in globalization, generating further interdependence of economic and cultural activities.† (Source: http://en.wikipedia.org/wiki/Globalization) Globalisation Research Essay†¦show more content†¦This is also an example of outward-bound globalisation. Inward-bound globalisation is when an international brand comes to South Africa. An example of this is the UK clothing brand Topshop opening up in SA. This means that clothes are imported into the country from the international market. Networking is the functional integration of economical activities connecting businesses enabling forward and backward linkages across the globe as well as improving access to foreign investors and global outsourcing for local businesses. Regionalisation is the process of amalgamating countries to create hypothetical regions, for example the EU (European Union) that is an economic and political union of 27 independent member states located in and around Europe. They all share the same currency and have a direct effect of each other’s economic strength. Free trade agreements are also signed between countries improving globalisation. A recent example is the NAFTA agreement signed in 1994 between Canada, Mexico and the USA. These countries in the agreements are all producing the opportunity for businesses to pursue multiregional strategies. It is argued whether regional integration is a building block improving globalisation or whether it is a stumbling block hindering globalisation. It is still a young process that requires examination over a few more years which can determine its success. Causes of globalisation: Many developments stemmed from the IndustrialShow MoreRelatedGlobalization: Threat or an Opportunity1337 Words   |  6 PagesThe term globalisation has significantly influenced many countries all around the world. It is a process that happening in most countries and considerably changing many things. Globalisation is proved that it is inevitable; moreover, it is irreversible. In few decades, this process has been running very unbelievably quickly without any control or a plan. Some people see it as it is beneficial and may develop many countries economy, politics, culture, and environment. It could also be a gate to aRead MoreGlobalization Of The Amazon Forest1563 Words   |  7 PagesIntroduction It’s likely that the paper that this essay is printed on was produced in the Amazon forest, processed in a South American Factory and shipped on a German made ship to different countries. This is just one aspect of Globalisation. More globally globalisation reflects interconnectivity of markets, people and culture around the word. Today’s world is interconnected like never before, and corporations are trading, expanding, and employing across the continents. Multinational businesses areRead MoreExtended Essay Zheng1734 Words   |  7 Pagesï » ¿ Extended Essay Which of the forces and drivers of â€Å"globalisation† will most impact on the business environment? Zheng Li PARSE 17 16/ 09/ 2014 Word count: 1505 Introduction There is a widespread belief that the world at the beginning of the twenty-first century is changing more rapidly and dramaticallyRead MoreThe Impact Of Globalisation From A Globalist Perspective1616 Words   |  7 Pages Globalisation Module :FC005 ASSIGNMENT TITLE: Globalisation Assignment type: Essay Tutor name: Lucia Cervi Student T-number: 50829 Word count: 1452 Introduction: This essay will be focusing on the impact of globalisation from a globalist perspectiveRead MoreGlobalization : A New Phenomenon And The World We Live Today Essay1357 Words   |  6 PagesGlobalisation is a multifaceted concept including political, economic and social elements. It refers to to the connectedness at continental distances through the flow of people, information, capital and goods (Clark 2000, as cited in Potrafke 2015: 510). It is also linked to universalising markets and production, technological innovation, privatisation of state agencies, trans-national organisations and spread of common culture (Urzua 2000: 421). Wood (2006: 29) stated that globalisation is not aRead MoreGlobalisation Is a Positive Force in the World. Discuss.1189 Words   |  5 PagesGlobalisation is a positive force in the world. Discuss. In recent years, amongst all the claims and counterclaims, the argument over whether globalisation is a positive force or not has become rather controversial. Advocates claim globalisation facilitates economic growth, international financial integration, and cooperation between nations while critics vigorously argue that globalisation leads to a fierce exploitation of the labour class, a disparity between rich and poor, and a concentrationRead MoreAnalysis of International Communication and Globalization by Ali Mohammadi1028 Words   |  5 Pages We all seem to partake –somehow- in a new streak of research where the concept of globalisation takes form of some sort of mantra, rendering previously valid questions irrelevant and imposing new paradigm shifts in a variety of disciplines. In the field of International communication, the process of globalisation is not only about the emergence of huge transnational corporations. It also implies changes in communication policies and their impact on cultural autonomy and identity not only in weakerRead MoreThe Economic Aspects Associated With Globalization1467 Words   |  6 Pagesthe world†, globalisation has thrived in recent years owing to developments in communication, transportation and trade, accompanied by the enhancement and increased use of information technology. Whilst at first glance this could be regarded as beneficial, it has nonetheless provoked a number of high profile and often violent protests of late. Notably the biggest anti-globalisation demonstratio n ever experienced was in Seattle in 1999 involving 40,000 activists (BBC News). Globalisation has a multitudeRead MorePositive And Negative Effects On The Area Of Education858 Words   |  4 PagesThe Positive and Negative Effects of Globalisation in the Area of Education in the World Today It is universally believed that globalisation has transformed the world into a small village. The world has become increasingly interacted economically, culturally and educationally. According to Zhao (2003, cited in Conroy, 2008, p.1) globalisation is defined as â€Å"the increasing integration of world economies through trade and financial transactions, involving movements of goods, people, and money acrossRead MoreGlobalization : A Journey Through Globalisation Essay1246 Words   |  5 Pagesour understanding of economic globalisation challenged or expanded by analysing the lived experience of global processes. Introduction Globalisation refers to finance, migration and trade (Huwart and Verdier 2013). Economic globalisation is a strand of globalisation that is controversial, especially in the recent global economic situation. It is difficult to define globalisation because different disciplines use differing measures to study globalisation, for example ‘economic interdependence, technological

Research Based Interventions Paper - 1727 Words

Research- Based Intervention on Post- Traumatic Stress Disorder Erica Mariscal Vigil PSYCH 650 Dr. Harry Beaman 05/25/15 Research- Based Intervention on Post- Traumatic Stress Disorder According to Butcher, Mineka, and Hooley (2013), Post-Traumatic Stress Disorder (PTSD), is a â€Å"disorder that occurs following an extreme traumatic event, in which a person re-experiences the event, avoids reminders of the trauma, and exhibits persistent increased arousal†. An example may be, a person who observed or experienced something extremely frightening, may feel that their life or the life of others may be in danger (Butcher, Mineka, and Hooley, 2013). People with PTSD may feel frightened and feel that they don’t have control over their†¦show more content†¦The study also examined the connection between avoidance symptoms and the decreased ability of Veterans diagnosed with PTSD to express emotions in the relationship, the results showed that the avoidance symptoms interfered with intimacy and contributed to the problems in maintaining and building positive relationships (Price Stevens, 2012). Sleep Critical to Effective PTSD Treatment According to this study, sleep is critical in the effectiveness of PTSD treatment. It suggests that poor sleep can impair a person’s ability to fully benefit from exposure-based treatments for PTSD (Wood, 2014). Researchers believe that by treating sleep before treating daytime symptoms of PTSD and test if people who are sleeping better thrive more from exposure therapy (Wood, 2014). Studies done on animal conditioning of fear showed that the animals’ rapid eye movement was disrupted in animals with a conditioned fear (Wood, 2014). â€Å" For their study, researchers recruited 42 healthy volunteers who were tested over three consecutive days and nights. They found that increased safety signaling was associated with increased REM sleep consolidation at night. They also found that the quality of overnight REM sleep was related to how well volunteers managed fear conditioning† (Wood, 2014). The Causes of Post-Traumatic Stress Disorder According to the Biopsychosocial Model The causes of PTSD based on the biopsychosocial model can be made up of frequent â€Å"anxiety orShow MoreRelatedResponse to Intervention1095 Words   |  5 PagesResponse to Intervention This paper focuses on the Response to Intervention. As educators we are hearing RTI more frequently in the school districts than ever before. Many educators and state officials agree that all teachers should know and get to know the benefits and importance of RTI. The most crucial aspect to know is the RTI takes place into the regular childhood classroom; this is not something that just special education teachers need to know. This paper explains the purpose and a briefRead MoreKey Motivational Factors For Sustained Exercise1378 Words   |  6 PagesThere was a clear statement of aims in the paper, which were: to isolate key motivational factors for sustained exercise in phase four CR and to understand if both genders share similar motivational factors for exercise. The researchers successfully carried out a literature review, a key part of the research process, and identified an area lacking research (***Insert reference for research process/literature review***). The particular area identified was motivational factors driving participationRead MoreResearch Critique Essay1528 Words   |  7 Pages(2005) hypothesize that using a paper-based urinary catheter reminder can reduce the incidence of urinary catheterization, and consequently this will enhance the patients’ safety. Critique Part 1 Research Questions or Hypotheses The background and significance of this study are properly presented in the introduction. The research question is presented at the end of the introduction of this article. Saint et al. (2005) develop the research question based on the scientific backgroundsRead MoreThe Effects Of Parenting On A Community Based, Cluster Randomized Trial And The Cambodian Teachers1158 Words   |  5 PagesIntroduction The focus of this paper is to assess how reliability and validity can be assessed in qualitative and quantitative research. The two papers under review are the effects of parenting in intervention to address maternal psychological wellbeing and child development in rural Uganda: a community-based, cluster-randomized trial and the Cambodian teachers’ responses to child –centered instructional policies: A mismatch between beliefs and practices. The prior used random sampling methods inRead MoreEffectiveness Of Chosen Intervention For Children With Refugee And Asylee Youth1273 Words   |  6 PagesEffectiveness of Chosen Intervention Based on the available research, the authors have chosen Cognitive- Behavioral Therapy as the most effective intervention when working with refugee and asylee youth. This intervention was chosen due to the high amount of research conducted using this intervention with refugee and asylee youth. The pliability of CBT allows this intervention to mold to the unique needs of this population and serve the vast degree of trauma and mental health conditions this populationRead MoreIntervention : Overview On The Classroom1439 Words   |  6 PagesIntervention - Overview (.5 points): The intervention that will take place in the prek classroom is to set up clear rules for the student to follow. With this the teacher and I will start to award treats for behaving in the class-room. Example of this is a piece of candy or a sticker. Other things that I will start trying tin the classroom is to focus more on good behavior and not on the negative behavior that we see in the classroom. Instead of continuously saying what they are doing is wrongRead MoreEssay about The Generalist Practice: A Balance of Art and Science1515 Words   |  7 Pagescommunities, and systems he or she serves. The task for the generalist practitioner is to apply skill, knowledge, systematic methodology, research, and best practice in an effort to achieve well-being and promote the health of society. My paper will define and explore critical thinking, evidence-based practice, and person-in-environment perspective. More specifically, my paper will take an in depth look at the person-in-environment perspective, highlighting its value, shortcomings, the contrast between theRead MoreMusic Therapy During Post Operative Abdominal And Thoracic Patients1512 Words   |  7 Pagespurpose of this paper is to determine if music therapy is an effective intervention on decreasing the perceived response to pain in post-operative abdominal and thoracic hospitalized patients as compared with those who received pharmaceutical interventions alone. A literature review of eight articles will be evaluated and compared in order to ultimately give an overview of the applicability of this intervention to nursing practice. In this paper, the literature will be reviewed based upon applicabilityRead MoreEfficacy And Psychological Interventions For Psychosis And Adolescents And Young Adults : A Systematic Review And Meta Analysis951 Words   |  4 PagesKendall, T. (2015). Efficacy and safety of pharmacological and psychological interventions for the treatment of psychosis and schizophrenia in child ren, adolescents and young adults: A systematic review and meta-analysis. PLoS One, 10(2) doi:http://dx.doi.org/10.1371/journal.pone.0117166 Purpose The purpose of this study was to examine the effectiveness and safety issues surrounding pharmacological and psychological interventions as treatments for psychosis and schizophrenia in children, adolescentsRead MoreMaking Sense Of Implementation Theories, Models And Frameworks Essay849 Words   |  4 Pagesdissemination focused on the â€Å"spread† of planned intervention, implementation more focus on the â€Å"process† of using of intervention within a planned setting. †¢ I think that the terms of models, theories, and frameworks are used interchangeably not even in implementation science but also in overall research field. Then, is it a matter? Can a model not be a framework? I assume that a model can be a framework on further. †¢ What theories can be used in Social work research? What are popular and what are new? For

African American And European Descent - 1947 Words

Dabney is an African-American and European descent whose parents went to a segregated school in Virginia. His great-grandmother of three generations before him were free blacks before the Civil War, but during the war lived in fear that they would be kidnapped and forced to submit to slavery, thus living in constant fear. His grandfather of three generations before him was a white slave owner. This side of the family is where Dabney has a connection with past family members that were Confederate soldiers and members of the Virginia 1861 Secession Convention. His belief is that the Confederate flag represents the men who died at such battles like Manassas, Shiloh, and Gettysburg. He believes that the flag has been a representation of white supremacists groups in America but to deny the historical value of the Confederate flag would just be as wrong as the white supremacists. Dabney’s belief is that people cannot ignore prejudice or the symbol of prejudice by the flag, but tha t removing the flag from public display will not stop the white supremacists, or the prejudice that they adhere to. He believes that removing the flags would not stop the country from jailing more minorities than whites, and that this country needs to serve its people by resolving these problems with real congressional help and by cultural change and education and not by arguing over a piece of fabric. Historian Lars Prillaman belief is that the Confederate Battle flag should not be displayed at anyShow MoreRelatedThe Role Of Yellow Fever And The Regional Dynamics More Heavily Than Malaria1209 Words   |  5 Pagesbut is not proven and that acquired immunity in childhood sufficiently explained local and African advantage. McNeill also claims an acquired resistance to malaria develops from repeated exposure to infestation. 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It will explore the challenges they face as well as the positive and negative outcomes of this contact. Native americans Their cultures were matrilineal and their descent was from their mother’s side. A married man had responsibilities to his wife, children and his mother’s family. AffectionRead MoreThe Tempest vs. European Colonialism961 Words   |  4 Pages Colonialism is an appropriate modem for understanding the Tempest by William Shakespeare because there are many correspondences between the European-African relationship and the American-African relationship. Similar to the American-African relationship where the Europeans are the colonizers and the slaves are the colonized, the European-African relationship has Prospero as the colonizer and Caliban as the colonized. Caliban holds up the colonialist interpretation of the Tempest partly throughRead MoreAnalysis of Roger Daniels Argument on the 1965 Immigration Act 1253 Words   |  5 Pagesmore equitable. 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These theories, usually in support of African savagery and inferiority and in favor of European superiority and civility were based in the colonial mentalities of that time. Of the most notable theories is the idea that African religious

Marketing Research Support Services

Question: Describe about the Marketing Research for Support Services. Answer: Introduction Marketing research is a way of analysing any new information of the product as well as services. The report will evaluate the research findings on the Homes Institute in Brisbane, Australia. The marketing research activities will provide an overview of market information of the students present decision in choosing Holmes as an institute of study in Australia. The study has been performed on 22 students on a set of questionnaire highlighting different perspectives that are useful for assessing their interest in Homes institute. The report will include the data analysis of 22 students with resultant discussion on the recommendations that can be initiated to increase the number of recruitment of international students. Moreover, the special reference is been made on the growing association with Indian institution or the Indian government in recruiting more students from India. Part 1 This part will examine the characteristics of the sample students that have been studying in Holmes institute based on their psychographic as well as demographic characteristics. While analysing different questions from questionnaire it will helps in cross-examining the different factors that have been used in choosing Holmes as a place of education destination. A. Demographic Characteristics Distribution of Students As seen, the maximum number of students that have chosen Holmes Institute as an education destination are from India constituting 19 students, one from Thailand and none from China. This depicts that Holmes institute has majorly international students from India. Age Figure 1: Age of Students Source: (Created by Author) When analysed on the age of the students, it can be seen that out of 22 students, more students were from the age bracket 18-29 years because that is the age interval where students are more inclined towards studying and choosing the institute for education. More, the number constitutes to be 21 from India and one from Thailand. Occupation Figure 2: Occupation of Students Source: (Created by Author) The occupation of respondents are majorly students constituting to 14 regular students, 4 part time and 3 casual students from India and one from Thailand. Moreover, this depicts that Holmes institutes constitutes of students that are more interested in regular studying than casual or part-time education. Total Annual Income Figure 3: Annual Income of Students Source: (Created by Author) The annual income of most students from India was between the income bracket of $10,000- $20,000. This states that mostly the students from India were self-dependent yet being a developing nation, their income were sufficient to meet their education requirements. Gender Figure 4: Gender of Students Source: (Created by Author) The gender of the students state that the students are mostly male dominated and mostly from India. It states that although female population is trying to match the demand for male population but still Indian male prefer studying in Homes Institute. Status of Students Figure 5: Status of Students Source: (Created by Author) The students who chose to study in Holmes institute out of the sample are mostly single or were never married. Highest Degree of students Figure 6: Highest Education of Students Source: (Created by Author) The students who chose Homes as a centre of education for further studies are Diploma Graduate or Bachelor Graduates. However, it has been seen that Indian students go out of India are mostly Indian students who wish to pursue further education. Moreover, mostly students prefer Homes Institute in Australia. B. Psychographic Characteristics Figure 7: Reasons for choosing Holmes Institute, Australia Source: (Created by Author) According to the analysis, it has been depicted that mostly students choose Holmes Institute in Australia for further students because they receive excellent support service from the international students. However, the minimum responses have been received on high quality education and research. Conversely, the support services that the students from India receive is in academies, health, counselling, accommodation, employment opportunities as well as banking and fitness facilities. Moreover, the consumers decision-making revolves around the different benefits that are available to the students/ customers, which are based on the evaluation of alternatives (Hildn 2012). However, as compared to other institutes there are different situational, attribution as well as attitude factors that help in decision implementation in education abroad. Nevertheless, the major factor highlights the variety of the services that strengthens the students choice as well as liberalized the markets. The a ttributes of services are also influenced by country image, city image, program evaluation as well as institution image. (Studyinaustralia.gov.au 2016) On the contrary, when it comes to Holmes Institute, it has been offering options like advice for pre-departure and arrival, orientation and study preparation programs, followed by counselling services, academic skills, mentors from students, providing services to parents who accompany their children to Holmes. Moreover, there are many information advices that are given to students in Holmes whether it is Visa, Forex, Pre Departure or Travel Assistance (Holmes 2012). However, these services provide a boost to Indian students, as the facilities are not available at greater extent in the respective countries or in specific institutes as it is present in Holmes Institute (Holmes Education 2016). Part 2 There are different recommendations that can be made when it comes to recruiting international students. The enrolment of international students can differ from value added recruitment and the different solutions that can bring marketing to international students amongst the global students audiences (Seifert et al. 2014). The challenges of change in Australia have also changes since 1990 such that by 2009 higher education and vocational education and training accounted for 60% of the international students. Australia and other major countries like UK and United States allow student Visa holders with a limited part time work of 20 hours within the course of action unlimited hours during scheduled course breaks. However, recruitment can be performed based on opportunity to interact with the local community that improves language skills and even develop expertise in professionalism (coag.gov.au, 2014). Moreover, when it comes to education industry, the institutes provide a series of vocational training and a variety of small course organizations. However, with increasing competition, institutions like Holmes are investing in different facilities and performing different policies to more international students (Shields 2013). The different recruitment services that the Australian government and education providers can provide to international students. The Australian government has taken initiative with the perspective of quality and financial viability for education providers to ensure education standards. Moreover, the quality of agent services collaborating with overseas government has been regulating agents operating in countries to the eVisa system and Education Agents Training Program (Kirsch 2014). The possible recruitment model that can be followed is given as: On-campus intensive English Programs for the international students like IELTS and public speaking. The different countries like South Korea, China, Latin America, Saudi Arabia and mainly India with students who qualify for targeted programs as well as have enough resources to pay for the services without financial aid. To bridge the university with professional success to hone linguistic and cross-cultural communication skills through ESL classes. These classes helps the student to prepare academics as well as professional skills while encompassing effective presentations as well as accent modifications. Community ESL classes Level classes advancing students through four levels to provided content based help to adult learners (Najjar 2014). On the other hand, a country like India is equally important for recruitment because of Rupees depreciation, Indian student Recruitment strategy and partnerships for long-term strategy. These all factors helps in analyzing Indias Importance of being largest source after China (Kalam and Singh 2015) Moreover, the surplus demand in India for hundreds of thousands young Indians helps to recruit more students from India. The recruitment strategy as mentioned passes through academic credentials as well as language proficiency areas. In addition, the collaboration with Holmes Institute, Brisbane, Australia will not only help in not-for-profit but will also help in relationship building to seek international prestige and financial rewards (Brooks and Waters 2013). Lastly, the importance of recruiting students not only provide quality but also relevance of higher education, as their nearness with the nation is a key a portion of building a more stronger intercultural and international measurement to study and investigate a significant worldwide viewpoint (Schippmann 2014). Conclusion To conclude, it can be seen that Holmes institute of Australia has more students from India that chose to study due to the benefit of support services. However, recruiting international students terms to be important for the institute as it will help in international prestige and rewards. Moreover, the analysis also depicts that different recommendation that the Institute can take in recruiting more students from different countries whether it is through different campus initiatives or organizing different classes for different academic and professional learning. Moreover, these training programs and with help of different agents operating in different countries provide a great boost to the quality standards within the Institute. References Brooks, R.A.C.H.E.L. and Waters, J.O.H.A.N.N.A. (2013). Global Graduates, Student Mobility and the Funding of Higher Education.Student Financing of Higher Education: a Comparative Perspective. London and New York: Taylor and Francis, pp.137-154. coag.gov.au. (2014).International Students Strategy for Australia. Available at: https://www.coag.gov.au/sites/default/files/International%20Students%20Strategy%20-%20PDF.pdf [Accessed 21 Aug. 2016]. Hildn, M. (2012).International Students Decision-Making Process. Doria.fi. Available at: https://www.doria.fi/bitstream/handle/10024/77326/Kandidaatintutkielma%20-%20International%20Students'%20Decision-Making%20Process.pdf;sequence=1 [Accessed 20 Aug. 2016]. Holmes Education. (2016).Holmes Institute Brisbane City Description | Brisbane - Holmes Institute, Brisbane, Australia - is located in the central CBD, only minutes from buses, trains and ferries. The college overlooks the beautiful Brisbane River which flows through the city centre.. Available at: https://www.holmes.edu.au/brisbane [Accessed 20 Aug. 2016]. Holmes. (2012).Information for Intending Overseas Students. Available at: https://www.holmes.edu.au/Uploads/Information%20for%20Intending%20Overseas%20Students%20Mar%2012.pdf [Accessed 20 Aug. 2016]. Kalam, A.A. and Singh, S.P. (2015).Advantage India: From Challenge to Opportunity. HarperCollins Publishers India. Kirsch, E. (2014).The Use of Agents in International Student Recruitment: International Education Professionals Opinions. [Digitalcollections.sit.edu. Available at: https://digitalcollections.sit.edu/cgi/viewcontent.cgi?article=3666context=capstones [Accessed 21 Aug. 2016]. Najjar, Y. (2014).International Students Recruitment Strategies. cgsnet.org. Available at: https://cgsnet.org/ckfinder/userfiles/files/AM2014_Najjar.pdf [Accessed 21 Aug. 2016]. Schippmann, C. (2014). Unveiling of the Educational Buying Process. Seifert, T., Perozzi, B., Al-Sharif, M.A.B., Li, W. and Wildman, K. (2014). Student Affairs Services in Global Perspective. Shields, R. (2013).Globalization and international education. AC Black. Studyinaustralia.gov.au. (2016).Support services for students. Available at: https://www.studyinaustralia.gov.au/global/live-in-australia/support-services [Accessed 20 Aug. 2016].

Informative Speech on Dreams free essay sample

INTRODUCTION II. (Reveal Topic) A dream is amazing and the way one interprets it depends on who is having the dream. III. (Credibility Statement)I have done a lot of research on the topic of Dream Interpretation and find that it varies from person to person. Some believe that a dream stems from a collaboration of your everyday experiences and past memories. Whereas others believe it is the brains way of getting excess memory out of the brain and that this is crucial for proper brain function. IV. (Relevancy Statement) Dream interpretation is important for everyone because being able to analyze the information in your own dreams can allow you to solve problems in reality. V. (Preview) Today I am going to talk about Dream interpretation. It is important because it allows us to see what a dream is, to find significance in our dreams, and to face our subconscious problems. We will write a custom essay sample on Informative Speech on Dreams or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page BODY I. I’m sure most, if not all of you have experienced what it is like to dream. But what exactly is a dream? To define a dream, we first must define sleep. Sleep is the most important aspect of dreaming, without sleep you cannot dream. 1. There are two specific parts of sleeping. In an an Article called Dreaming by Today’s Dreaming they talk about the two types of sleep. There is Synchronized or Non-Rapid Eye Movement sleep where there are little to no reports of dreaming. The second type of sleep is Desynchronized, dreaming or rapid eye movement sleep. This type of sleep causes your eyes to move rapidly, your autonomic nervous system to be activated, and for you to dream. The average person has five cycles of rapid eye movement sleep and dreams are had in intervals of about 90 minutes. What is interesting, is that a dream period usually lasts from 5 to 20 minutes (Dreaming). 2. In an article called Biology of Sleep by Marvin Rosen, he shows a study by Nathaniel Kleitman and Eugene Aserinksky at Stanford University in 1953 that proves that subjects are sleeping while in Rapid Eye movement sleep. They saw that after about an hour of sleep, the subjects eyes would move rapidly back and forth, and the subjects would awaken and tell them they were dreaming. Hence this stage of sleep being called rapid eye movement sleep. (Biology of Sleep) B. Coming from a Biology major I always find it interesting to learn what happens when we are awake and what parts of our brains are active, but it is even more interesting to see what is active when we are asleep and dreaming. 1. In Rosen’s article Biology of sleep he recognizes the parts of the brain that are used during Rapid eye movement sleep. He states, â€Å".. what we see when we dream are modifications of what we see when we are awake. Which suggests that the parts of your brain that are active when you’re awake, are also active when you are dreaming. It has been shown in tests that the visual cortex, the part of the brain responsible for vision, is firing during sleep. Presumably, this is why we have visual imagery in dreams. The only thing that seems to be different is that without being awake there is no perception of time which is why some dreams can seem to last hours, when in reality they are only lasting a few seconds. † (Biology of Sleep). a. In Rosen’s article he shows that not only is the auditory cortex used but the limbic system is also used. The limbic system lies at the innermost edge of the cerebral hemispheres. Part of the limbic system is the hippocampus, which is the key for storing memories. Without the hippocampus short term memories would be lost as if someone forgot to press save on a computer file. b. During Rapid eye movement sleep, certain cells in the brain stem produce a brain wave pattern called Theta Rhythm, which is is necessary for memory processing in the hippocampus. If the body is moving then Theta waves cannot be produced so the body is actually paralyzed when we sleep except for our eyes which do not interfere with Theta waves. When these waves are being produced during Raped Eye Movement sleep, memories are being reprocessed, which is why memories are the content of our dream. 2. The limbic system also includes the amygdala(Amig- Dalah) which is the part of the brain responsible for emotions. In an Article called Scientists Discover Why Dreams Are So Weird they state â€Å"During REM sleep, the mens brains showed the most activity in the limbic system, a primitive part of the brain that governs emotion. Meanwhile, little activity was seen in the frontal lobes. The frontal lobes help sort out and give meaning to information from the senses. According to the researchers, this unequal activity might explain why dreams can be so intense, yet so illogical. It may also explain why dreams do not seem strange to the dreamer while they are happening† (Scientists Discover Why Dreams Are So Weird). (Without your REM cycle, your limbic system including your hippocampus and amygdala and your visual and auditory cortex’s you wouldn’t be able to have a solid dream. ) TRANSITION: Now that we saw what functions in the brain during a dream we can better understand the significance behind why we dream. II. We must dream for some important reason, well what is that reason? A. There are many theories as to why we dream, however some theories more prevalent than others. 1. Sigmund Freud is a famous psychologist with many different theories about the brain, some of those theories pertain to dreaming. Freud’s theory is a good example behind why we dream and how it is important to our lives. He studied his own dream and his patients dreams and was convinced that dreams â€Å"were a valid method for uncovering repressed thoughts and feelings, disguising the latent content† (Rosen, Marvin). a. There are two things about dream content that was important to Freud. The dream events which he called â€Å"manifest content† and the true meaning of the symbol is â€Å"latent content. † Freud believed that the latent content would camouflage itself using symbols, metaphors, condensation of images, words that combine two or more meanings, and displacement of one image by another. (Rosen, Marvin) b. When Freud would analyze his dreams he found that many symbols were the same in different patients. For example, Kings and Queens stood for the subjects parents. However, he did not want people to think that these symbols always meant the same thing for everyone. Symbols always vary, depending on who is having the dream. (Rosen, Marvin). 2. Other psychologists believe that we dream to un-clutter the brain. They believe that during Rapid eye movement sleep it increases protein synthesis in the central nervous system for the development of memory and learning. ( Pollak, Charles P. , Michael J. Thorpy, and Jan Yager) Like I said before Theta waves are produced while in Rapid Eye movement sleep which is necessary for memories to be stored in the hippocampus. Dreaming occurs at the same time that Theta waves are being produced. In essence, we can assume that dreaming helps to store memories and to learn because they are happening at the same time. B. What do we need to dream? 1. We observed that dreaming could either be to release subconscious thoughts or to un-clutter the brain to help us remember things. But what if someone is blind? The same theories can still be applied, although someone is blind they will dream but they do not have images in their dreams like someone who can see. Instead they have auditory dreams, which is still included in helping to remember things. People who are were blind from a young age are said to still have images in their dreams. Their dreams are helping them remember what they used to be able to see. a. Scientists also did studies on sleeping patients where they would speak to them to see if what they said showed up in their dreams. They would splash water on them, and the would flash bright lights over their eyes. Less than 50% of all their tests showed up in their test subjects dreams. However, they realized that whatever the test subject sees, hears, and feels right before they are asleep they are more likely to dream about that. 2. Then there is emotion which is involved in our dreams. The emotion exhibited in our dreams depends on the gender, and personality of the subject. However, on average men are more likely to have more aggressive dreams that take part outside, while women have dream that are more passive and take part inside. (There is not a hard fact as to why dreams are significant, however they are highly educated guesses. Freud believes that most of the things in our dreams are symbols that metaphorically represent something in our real lives, while other scientists believe dreaming is getting rid of information in order to store new memories. ) TRANSITION: If Freud is correct in that what we see in our dreams has meaning to our lives, then we would be able to face our subconscious problems just by analyzing our dreams. III. How could we face our subconscious problems from reliving a dream? A. Both of these examples are from Rosen’s article â€Å"Theories of dreams and Application in Psychotherapy. † Studies done on patients and their dreams shows us how we can find meaning in our dreams and then fix the problem that it relates too in reality. 1. Freud did a study on a girl named Dora, she was 17 years old and she lived in Vienna. Doras family was wealthy. Her father, who owned a factory, had recently recovered from a serious illness. During this time, the family became friendly with another couple, Mr. and Mrs. K. Mrs. K had nursed Doras father during his illness, and he was very grateful to her. Mrs. K was very kind to Dora and sometimes gave her expensive gifts. Sometimes Dora stayed at their home. Dora related a dream to Freud. She had experienced the same dream four times: â€Å"A house was on fire. My father was standing beside my bed and woke me up. I dressed myself quickly. Mother wanted to stop and save her jewel case, but father said: I will not let myself and my two children be burnt for the sake of your jewel case. We hurried downstairs and as soon as I was outside, I woke up. † When questioned about the dream, Dora reported, Father was having a dispute with mother in the last few days, because she locks the dining room at night. My brothers room, you see, has no separate entrance, but can only be reached through the dining room. Father does not want my brother to be locked in like that at night. He says it will not do; something might happen in the night so that it might be necessary to leave the room. † Dora associated the figure of her father in the dream with an earlier incident, when she had been staying with Mr. and Mrs. K. She awakened one night to find Mr. K standing over her bed. The next night, she found a key and locked her room, but soon after, the key was missing. She believed that Mr. K had taken it and feared that Mr. K would again come into her room. She dressed herself quickly each morning. After several days, she demanded that her father take her home. Dora also recalled an earlier incident at age 14 when Mr. K had kissed her, leaving Dora with a feeling of disgust. Freud saw a connection between Doras statements that she woke up once she got out of the house in her dream. This was an expression of her thought that she would get no sleep until she is out of the house. Another important element in the dream was the jewel case. Dora related an incident in which her father had given her mother an expensive bracelet. Her mother had wanted something different and in anger told her husband to give it to someone else. Dora, who overheard the argument, and craved her fathers attention, would have accepted the bracelet with pleasure. Freud explained the dream to Dora in this way: . . . The meaning of the dream is now becoming clearer. You said to yourself, This man (Mr. K) is persecuting me; he wants to force his way into my room. . . . if anything happens, it will be Fathers fault. . . . For that reason, in the dream, you chose a situation that expresses the opposite—a danger from which your father is saving you. Freud believed that dreams express infantile wishes. In this case, Dora had strong feelings for her father and wanted to give him the love her mother withheld. The wish for her father was even more threatening to Dora than her fear of Mr. K and had to be kept unconscious. Dora was able to confront both Mr. and Mrs. K. Mr. K admitted his misconduct. Mrs. K admitted to having an affair with Doras father. Dora was vindicated. Her family severed relations with the Ks. Doras symptoms disappeared. She was later able to give up her infantile wishes for her father and to marry. (Rosen, Marvin) (I will be summarizing this, I am not going to state this word for word but this is an important example to why Freud’s theory might be correct. † 2. Although Dora’s case is severe this could be the case with many of you, I created a dream in the beginning of the speech referring to a fire that was burning down your room. You could ask yourself how to analyze this situation for yourself? If this was my dream, I could assume that what ever is in my room are stressors in my life and that I would like for them to all go away but I started crying because I know they are simultaneously important to me. But remember that each analyzation varies on who is having the dream is. B. Fritz Perls created the Gestalt theory which in a way is similar to Freud’s theory. He also saw meaning behind what we see in dreams but he believed that we could find the meaning by ourselves. 1. His theory suggests that his patients should act out their dream and they do not need anyone to tell them what it means. He believed if they acted it out for themselves they would better understand the roles of the symbols in their dreams. For example: A woman receiving gestalt therapy reported the following dream in the present tense: I have three monkeys in a cage—one big monkey and two little ones. I feel very attached to these monkeys, although they are creating a lot of chaos in a cage that is divided into three separate spaces. They are fighting with one another. The big monkey is fighting with the little monkey. They are getting out of the cage, and they are clinging onto me. I feel like pushing them away from me. I feel totally overwhelmed by the chaos that they are creating around me. I turn to my mother and tell her that I need help, that I can no longer handle these monkeys because they are driving me crazy. I feel very sad and very tired, and I feel discouraged. I am walking away from the cage thinking that I really love these monkeys, yet I will have to get rid of them. I am telling myself that I am like everyone else. I get pets, and then when things get rough I want to get rid of them. I am trying very hard to find a solution to keeping these monkeys and not allowing them to have such a terrific effect on me. Before I wake up from my dream, I am making the decision to put each monkey in a separate cage, and maybe that is the way to keep them. The therapist asked the client to become each of the parts of her dream, each monkey as well as the cage. She realized that the dream expressed a conflict she was having with her husband and her two children. She recognized that she both loved and resented her family. She needed to have a dialogue with her family and express her conflicting feelings. The family needed to learn to communicate better and try to improve their relationships. No interpretation by the therapist was necessary for the woman to reach these conclusions. (Rosen, Marvin) 2. If you act out each individual part of the dream you can figure out what each part of the dream means. (Whether you have a psychologists giving you the answers or you are acting the dream out yourself, you will be able to find a deeper meaning to most if not all of your dreams. ) CONCLUSION Dream interpretation is important because it allows us to see the historical values behind what a dream is, to find significance in our dreams, and to face our subconscious problems. We have learned that a dream is a natural part of our brains found in the limbic system, that the symbols in our dreams represent different things in our awakened state, and that there are ways to determine the meaning of what we dream about. There will only ever be theories as to why the human body exhibits dreams in the first place, however, they will always be important to figuring out who we are as people. Annotated Bibliography â€Å"Dreaming. † Todays Science. Infobase Learning, Web. 24 Oct. 2013. This is a short article written by a collaboration of people by a company named Today’s Science. Their main goal was to describe the pattern of sleep a human goes through during the night. This cycle is called NREM and REM, non-rapid eye movement and rapid eye movement. They mostly describe what happens during sleep because without sleeping you could not dream. Dreaming occurs during the rapid eye movement cycle of your sleep which is about 90 minutes into your sleeping cycle. Pollak, Charles P. , Michael J. Thorpy, and Jan Yager. dreams. Health Reference Center. Facts On File, Inc. Web. 24 Oct. 2013. These authors talked about dreams and how they lead up from history until recent times. They talked about dreams dating from the bible and how they were even important then. They talk about the sleep cycle and how it includes REM and without REM you could not have dreams. They also brought up different scientists theories in which they believed that dreams eliminate unwanted information from the central nervous system. Dreaming may be important in un-cluttering the brain so that new information can be more easily retained in memory. They talk about different types of dreaming such as lucid dreaming, nightmares and night terrors. They also talk a small amount about the sleep disorder narcolepsy. Rosen, Marvin. Biology of Sleep. Health Reference Center. Facts On File, Inc. Web. 24 Oct 2013. The author Marvin Rosen describes the brain like a computer. He starts off by comparing the human brain to a microchip and that no one actually thinks about what is happening inside the microchips when a computer is working. The same goes for our brains, and no one actually thinks about what is going on while we sleep or while we dream it just happens. He defines sleep, the R. E. M. cycles that happen during and he also talks about a brief history of the study of sleep and dreaming. He explains why we sleep, saying that it is a break time for the brain to review all the information during the wakened state. He also talks about why we dream and that is necessary because provide the brain with stimulation that is required to develop and preserve the brains nerve pathways. This theory is supported by the fact that infants, whose brains are rapidly developing, spend most of their time in REM sleep. Rosen, Marvin. Theories of dreams and application in psychotherapy. Health Reference Center. Facts On File, Inc. Web. 24 Oct. 2013. The author, Marvin Rosen, elaborately describes the sleep cycle in order for the reader to understand the concept of the Dream. He uses various examples from different psychologists including Sigmund Freud, Fritz Perls, and Carl Jung. Each of these men had a different standpoint on Dream analysis and the way the brain works to compute a dream. Freud believed that there was deeper, metaphorical meanings to the images and sounds in your dreams, Perls believed that there was also meaning except that dreams were basic enough for most everyone to understand the underlying meaning, and Jung believed that the images in dreams were passed down from generations through the nervous system. â€Å"Scientists Discover Why Dreams Are So Weird. † Todays Science. Infobase Learning, Mar. 1998. Web. 24 Oct. 2013. This article focuses on the emotions behind a dream. It says the the emotions you experience in the day you also experience in your dream because the limbic system is involved. The limbic system is the part of your brain that deals with emotions, and it is also the part of the brain that largely contributes to dreaming which is why your emotions pertain to your dreams. Other scientists in this article believe that dreams have no psychological significance and are merely the by product of our brains getting rid of excess information from our days.

GEN480 Case Study Assignment - AcuScan

GEN480 Case Study Assignment - AcuScan Case Study AssignmentAnalysisDescribe all assumptions seen in any of documents provided in the case study.Kelly feels the budget and timeline are impractical and in addition, thinks Optimize is putting the company on the line. He assumes that only one feature of the Optimize application can be developed by the company's dead line of August 1st. Based on his conversations and e-mails with Chris, Kelly believes that together the iScann project and financial plan are at risk. Kelly assumes that quality control is of greatest significance for this project. The company's reputation is at stake with new product development and should not be defined exclusively by the marketing department.Pat had an idea for Optimize that came to her one evening in a dream. Following a brief hallway discussion with Kelly, she assumed that it was effortless to build on existing applications of previous products and wrote up the product concept.Optimized Sony Vegas settings for Vimeo & YouTube ...After contac ting focus groups she believes that there is an interest for Optimize and thinks AcuScan can add considerable advantage if the product is ready by year-end. Pat assumes that the 15 % company budget reduction will not have an effect on the Optimize project and feels that they will meet the August 1st deadline. Pat feels Kelly is being irrational and is assuming product development has ample time and resources to complete the iScann project. In reaction, Pat assumes by outsourcing programmers to complete the project would cost around $350,000, but would be worth it to increase in the market lead.Cliff assumes that the new iScanner product can be developed and brought to market by the end of the year in spite of a 15 percent budget reduction. Cliff also desires a 30 percent budget reduction in the original investment request for Operation Optimize from Chris. Without...

Organization's financial statements Essay Example | Topics and Well Written Essays - 750 words

Organization's financial statements - Essay Example In this way, the success of financial analysis process is depended on the use of accurate information, as incorporated in financial statements of each organization. Due to its role in the development of effective organizational decisions, the financial analysis has been extensively explored in the literature. Emphasis has been given to the different missions that financial analysis can achieve, as a decision making tool. It seems that the need for eliminating risks in regard to investment decisions has been the key reason for the expansion of financial analysis process (Lee et al. 2009, p.2). Indeed, it has been proved that financial analysis is an excellent tool for checking whether the existent capital of a firm is adequate for responding to the needs of a particular investment, either in the short or the long term (Lee et al. 2009, p.2). From a similar point of view Norman has argued that financial analysis is quite important for minimizing risks related to the potential participa tion of a firm in a stock exchange market (Norman 2011). Maitah et al. (2012) refer to the use of financial statement analysis in banks as a tool for identifying effective ‘investment and lending decisions’ (Maitah 2012, p.107). ... ? Financial statements most important in financial analysis (Zager & Zager 2006, p.36) Through the financial statement of each organization figures showing the performance of the organization to specific sectors can be retrieved. For example, reference could be made to Liabilities and Shareholders’ equity, as elements of a firm’s balance sheet, one of the most important financial statements of modern firms (Belkaoui 1998, p.2). The financial analysis process can help managers to check the relationship between their firms’ different financial statements; in this way, the actual financial performance of the firm can be identified. The tool used for achieving this target is the financial ration analysis. The above analysis is developed using financial ratios, i.e. figures showing ‘the expression of the relation between two financial statement accounts’ (Drake & Fabozzi 2012, p.102). The analysis of these ratios helps to understand the performance of a f irm in regard to the sectors reflected in these ratios. The most common financial ratios are presented in Figure 2 below. Figure 2 – Most common financial ratios (Zager & Zager 2006, p.38) At this point, the following fact should be highlighted: Financial ratios reflect different aspects of organizational performance. Other ratios refer to the security of the business, as of its financial strength, while others show the financial efficiency of the organization (Zuger & Zuger 2006). This fact is made clear through the graph in Figure 3. Figure 3 – Financial rations as part of the financial analysis process (Zager & Zager 2006, p.39) According to the issues discussed above, financial analysis is necessary for securing the success of organizational decisions. The close relationship between financial analysis and

Breach of Professional Accounting Ethics Essay Example | Topics and Well Written Essays - 500 words

Breach of Professional Accounting Ethics - Essay Example Enron Corporation was an energy company established in 1985 with headquarters in Houston, Texas. To diversify its business portfolio for long-term investments, it had created Special Purpose Entities (SPEs). According to the EITF 90-15 rule, 3% of the capital for the creation of these SPEs should come from an outside investor. Enron Corporation misused the rule and received the required amount from internal company managers or their wives. The Auditor of the Corporation- Arthur Andersen, in order to remain loyal to the company executives and remain an ‘independent auditor’, provided consultancy to the Corporation and provided misleading and incorrect details of financial audits of the Corporation, which ultimately lead to the Company filing bankruptcy in December 2001, due to millions of debts concealed from stakeholders (Rittenberg et al, 2009, p. 427). The platform for the bankruptcy of Enron was set when its top managers and executives bent the accounting standards fo r their personal gains. In order to diversify its business portfolio, Enron took a fatal turn by deciding to be an energy broker. For this purpose, it started entering into separate contracts with sellers and buyers, thereby profiting from the difference in the prices of the commodities. Keeping its books closed from investors and stakeholders, Enron entered into risky ventures and the accomplice, in this case, was the auditing firm- Arthur Andersen, who concealed the actual position and standing of the Corporation from the outside world. Later on when the differences were tried to be matched, Enron posted mammoth losses running into billions of marks, which spelled demise for it. The Enron scandal is considered to be one of the biggest securities and accounting ethics fraud registered in history. The Securities and Exchange Commission (SEC) was handled the responsibility to examine thecompanies in overstating their financial health.

Nike Cost of Capital Essay Example for Free

Nike Cost of Capital Essay Kimi Ford a portfolio manager at NorthPoint Group which is a mutual-fund management firm, is considering to buy some shares from Nike, inc even if it’s share price had declined from the beginning of the year, for the Northpoint Large-cap fund she managed which invested mostly in Fortune 500 companies and it was doing well despite the decline in the stock market over the last 18 months. Kimi therefore surveyed the results of Nike’s fiscal-year 2001which had been revealed a week earlier. Issues that caused a decline in market sales as revealed by the management of Nike 1. Revenues since 1997 had stopped growing but remained around $9. 0 billion. 2. The net income had fallen from $800m to $580m a decline of $220 million. 3. Nike’s market share in the U. S. athletic shoe industry had fallen from 48 percent in 1997 to 42 percent in 2000 (6% decline) 4. The issue of Supply-chain and strong dollar exchange rate also affected the revenue negatively. Nike’s Strategic plan to address the above issues 1. Increase revenues by developing more athletic-shoe products in the mid-priced range. 2. Push its apparel line which had performed tremendously well. 3. Exert more expense control on the cost side. 4. Nike’s executives expressed their interest to continue with the long-term revenue growth target of 8 to 10 percent and earnings-growth targets of above 15 percent. Although the management presented its plan to improve on its performance, there were mixed reactions from the third party analysts. Kimi Ford was also not satisfied with the Nike’s analysis therefore she decided that it was necessary to develop her own discounted-cash-flow forecast. She found that Nike was overvalued at the discounted rate of 12% at its current share price of $42. 09. She also did a quick sensitivity analysis which revealed that Nike was undervalued at discounted rates below 11. 17%. In order for Kimi to make a proper investment decision for her Fund, she asked Joanna Cohen to calculate the cost of capital. However there were some problems. Cohen’s calculation of cost of capital. She used single cost of capital for the apparel and footwear lines assuming that they are sold through the same marketing and distribution channels and are often marketed in other collections of similar designs. WACC (Weighted Average Cost of Capital) WACC is calculated using weighted averages of debt (Kd) and equity (We) Cohen used Capital Asset Pricing Model (CAPM) to calculate WACC 0f 8. 4 % however, she used the book values yet weights should be based on the market value. Her result of $3,494. 5 for the Equity was wrong. The formula for calculating the Market value of equity is E = stock Price x Number of shares outstanding .

Jane Adams Essay -- essays research papers

			Jane Addams 	Even as a little girl in the serene community of Cedarville, in northern Illinois, Jane Addams was "busy with the old question eternally suggested by the inequalities of the human lot."(Pg.47 Ch.1) There were not many inequalities in Cedarville, but even there were poverty and frustration: the war widows, the desolate old couple who had lost all five of their sons, the farmers who were victims of the postwar depression, and the newcomers who could never really get started. And when she visited the neighboring town, she was shocked by the appearance of the dwellings and, characteristically, wondered what could be done to make them less horrid. She could sympathize with the misfits and the victims of society for she herself felt very less than perfect as she describes; "an ugly, pigeon-toed little girl whose crooked back obliged her to walk with her head held very much upon one side,"(pg.44 ch.1). She was constantly afraid that she might embarrass the handso me father she adored. Her father John Adams was a successful businessman and politician who tried to pass on to his daughter his ideals of hard work, achievement, democracy, and equality. He taught her tolerance, generosity, and strong work ethics which were all traits of his Quaker faith. He encouraged her to pursue higher education but not at the cost of losing her femininity and the prospect of marriage and motherhood. John Addams was Cedarville's most re...

The Origins and Implications of Bebop of Dizzy Gillespie

The evolution of jazz represents not just the musical maturity and divergences in African-American music but also a fundamental departure from the stereotypes and socio-cultural issues that have been facing African-Americans. Jazz which is commonly regarded by critics as an African music reeking with sexual innuendos had experienced its most dramatic and most important change in the introduction of Bebop.Bebop therefore represents the departure from classical jazz and ushered the era of young black musicians seeking to establish their own ground in the United States and the world.Pioneered by gifted musicians such as Dizzy Gillespie, the Bebop era during the 1940s-1950s is considered to be the end of classical jazz and the start of modern jazz. This paper seeks to explore and evaluate the origins of Bebop and Afro-Cuban Jazz and how it had changed the landscape of jazz music including the social and cultural context by which it is created and performed. Drawing from the life story an d works of Dizzy Gillespie, this paper traces the contributions of Bebop in jazz and in modern society particularly among African-Americans.Dizzy Gillespie and the Origins and Rise of BebopThe principal figure of Bebop music has been John Birks Gillespie or more popularly known as Dizzy Gillespie. Considered as the founder of Bebop music, Dizzy Gillespie was an instrumental figure in the popularity of the transition of jazz to a more difficult and fast rhythms of bebop as emphasized in the 32nd notes and the familiar 2nd and 4th beats popular in Afro-Americans. Born in October 21, 1917 Gillespie's family moved to New York City in 1937 where he began to play the trumpet and worked with different artists through his job in different Orchestras.Even in his early years, Gillespie had been noted to change the chords based on the melodies in his performances. This is to be noted one of the primary deviations of jazz from bebop. Inspired by the earlier styles of Eldridge, Gillespie was alr eady known for his faster speed in playing the trumpet, utilization of chord changes and new rythms including the upper register notes above high C. His musical maturity was further honed when he met and collaborated with another bebop saxophonist player in Charlie Parker (Jazz at Lincoln Center, 9).In the 1940s, the composition of Gillespie which included Groovin' High, Woody ‘n You, Manteca, Salt Peanuts among others was found in mainstream jazz. In the middle of 1940s, bebop was already gaining strength in terms of number of musicians and followers. Bebop music emerged as a subcategory of jazz through the works of several African Americans who developed bebop as a combination of dancing, rhythm, harmony and the phrasing of the song. These were the primary deviation of bebop from jazz. The history of Bebop can be traced as early as the late 1930s through the works of Coleman Hawkins and Charlie Parker.However, the rise in the popularity of bebop started in the 52nd Street wh en David Gillespie together with Parker, Sarah Vaughan, and others has started to collaborate and develop the music. From there, the signal of the bebop era was welcomed together with the opening of the Onyx Club which has housed bebop musicians (Horricks, 5). Dizzy Gillespie did not only pioneer the popularity of bebop but was also considered to be as one of the more influential musicians of Afro-Cuban jazz which is also called the Spanish Tinge. To a large extent, the Afro-Cuban jazz was a direct descendant of the bebop music of Gillespie.Composed primarily of variety of music, Afro-Cuban jazz including the more popular ones in contemporary times are salsa, cha cha cha and merengue. The collaboration of Gillespie with Bauza during the time of bebop also ushered the era of Afro-Cuban jazz. With the influence of Gillespie, the song Manteca by Pozo was formed in the 52nd St. This development furthered the audience of bebop to include Cubop (Afro-Cuban jazz). Concurrently, the Cubop g ained a wider audience through the popularity of one of its variety- the mambo dance.Proponents and Opponents: Impact of Bebop and Afro-American Music on Jazz First, Bebop was instrumental not only in modernizing jazz but also in portraying the social and cultural modernization of African Americans. To a significant extent, the emergence of bebop music is considered to be the start of modernizing jazz in the context of Afro-American music. This type of music however should not be confined to jazz, music and the arts alone. According to Ramsey, bebop signifies the â€Å"African American responses to their experiences of modernity† (97).Thus, the bulwarks of Dizzy Gillespie's work together with bebop sessions in Harlem according to the author are drenched with counter cultural imagery. Concurrently, bebop is instrumental in the emergence of jazz as a means of social expression full of political and cultural commentaries. Thus, bebop is not just an autonomous art but rather one that is both social and art. Second, bebop became the music not only of black African-Americans but also of young white Americans and Europeans. Before the development of Jazz, many cultures such as those in Europe considers jazz to be overtly sexual and is the music of Black Americans.With the emergence of bebop in the 1940s, the misconception of jazz and African Americans allowed a wider audience base- it is no longer confined to more liberal societies and liberals but were tolerated by conservative societies (Deveaux, 527). Consequently, Gillespie and the rest of the young black performers together with young whites became a representation not just of the departure from the old Jazz but also a revolt and a criticism of the social and cultural beliefs of their ancestors (Ehrenberg, 236).To a significant extent, the changes in the notes, rhythm, chord, phrasing of jazz which ushered the era of bebop made the perception of jazz as sexual and for romantics changed. The popularity and the widening of the audience base therefore was one of the primary impacts of Gillespie and bebop. Third, despite the differences between bebop and jazz, some jazz fans were reluctant to accept the seeming racing and fragmented sound of bebop. However, more jazz fans were fascinated and excited by the new type of jazz being offered to them (Ehrenberg, 237).The niche of bebop was centered on the younger population (younger than the earlier jazz fans); this appeal was also attributed to the improvisation of the free structure in phrasing. Much like free verses that are popular today, bebop's spontaneity became a hit for the younger audience. Moreover, the difficulty in performing bebop from that of jazz elevated the status of bebop musicians. For one, the use of chord substitutions and alteration in chords leading to rapid changing in chord progressions limited the number of musicians who can play.This is because for one to perform a bop piece, the musician must be expert and extreme ly talented particularly with the development of confracts. Fourth, criticisms and opponents of bebop were further silenced upon the introduction of Gillespie and some musicians of a variety of bebop- the Cubop or the Afro-Cuban jazz. The Cubop whose precursor is bebop emerged with the combination of bebop and the music from Cuba and Spain. The advent of this type of music did not occur in Cuba however, as it was popularized in New York due to the influence of its proponents.The popularity and charisma of Gillespie had been largely credited for the success of the Afro-Cuban music who had been trying to carve a niche of their own for years. Jazz from Latin American, it should be remembered had few following because of the lack of mainstream exposure. Similar to bebop, Cubop derives its ingenuity from the rich cultural musical history of Latin America coupled with the free improvisation that was popularized by bebop. Termed as Descarga sessions or jamming in modern society, Cubop beca me popular in the US and other countries in the 1950s and 1960s.Consequently, it is also evident that Afro-Cuban jazz is largely African-American in nature. Both countries have the same history of being colonized and repressed for so long. Thus, similar to bebop, Cubop also talked about social and cultural issues similar to that of bebop. The Afro-Cuban jazz of the 1940s-1950s therefore was largely influenced by Gillespie and African musicians. However, due to the development among Cuban musicians, the 1950s and 1960s Cubop had been increasingly characterized by Cuban music. Conclusion The emergence of Bebop as pioneered by Gillespie was met with differing reactions from jazz followers and musicians.On one hand, critics regarded Bebop as the end of the classical jazz- it was a departure from the elite style and the romantic solemnity that jazz has been known for. Moreover, opponents of bebop argue that significantly, bebop has stripped jazz with the spirituality, romanticism and the blues that its ardent followers have loved before. Essentially, jazz has been viewed as an expression of emotionality and the deepest feelings of musicians and its followers. However, these opponents contend that Bebop dramatically changed jazz to open an era that will never look back.On the other hand, proponents of Bebop argue that it was Bebop who had brought jazz to the mainstream. Before, jazz is confined to the elite class and to African Americans. However, with the introduction of Bebop, even younger Blacks and Whites became followers of Bebop. Consequently, bebop redefined jazz: it is no longer the music of African Americans but rather, a universal music that everyone can enjoy. Moreover, the fast and the changing chords including the free phrasing in Bebop had excited former followers of jazz, reinvigorating their support for the music.Consequently, bebop was also responsible for the new genre in music including Afro-Cuban and the succeeding variations of jazz. Despite the critics of classical jazz lovers, the contribution of Dizzy Gillespie and Bebop in music and jazz history had been enormous. Musically, Bebop and Gillespie inspired young black musicians to create their own music: to come out of the box of their cultural limitations in order to create a venue of expression. Contemporary musicians for instance still experiment on the works of Gillespie and bebop. Gillespie was also responsible for popularizing jazz in mainstream society.For instance, jazz is now considered to be a part of the pop culture- something that cannot be said during the earlier parts of its development. Consequently, Bebop also created a departure of the usual love songs and blues in jazz to include significant social commentaries- thus, widening the base by which African American stages their freedom of expression, cultural values and social stands. Bebop did not only usher a new era in jazz music, its influence both musically and socially is still relevant in modern socie ty.Works CitedRamsey, Guthrie. Race Music: Black Cultures from Bebop to Hip-Hop.Berkeley; University of California Press. 2003.Jazz at Lincoln Center. The Rhythm Road: American Music Abroad. 2006.Retrieved 4 December at http://jazzatlincolncenter. org/TheRoad_noFl/pdf/Latin_Guide_English. pdf.Horricks, Raymond, Dizzy Gillespie and the Bebop Revolution, Hippocrene, 1984.DeVeaux, Scott. Constructing the Jazz Tradition: Jazz Historiography. Black American Literature Forum 25. 1991. 525-560.Ehrenberg, Lewis. Things to Come: Swing Bands, Bebop, and the Rise of a Postwar Jazz Scene; in Recasting America, edited by Larry May. University of Chicago Press. 1989.

What Is a Well Spent Semester Essay - 1048 Words

There is a known list of questions that have never been given a clear answer. However, it is hard to escape from these issues. Nowadays, when some newspaper asks its readers a question, they do so in order to find out their opinion on a subject on which everyone already has their own point of view. However, in the eighteenth century readers prefer to ask just those questions that have not yet been answered such as â€Å"What is Enlightenment?†. The question â€Å"What is a well spent semester?† might be as hard to answer as the latter one. However, reading several credible texts has helped to formulate the response to this question. After research one can hold the view that a well spent semester is when an individual spends his time†¦show more content†¦Modern civilization believes that education is an escape from the immaturity that Kant describes, which performs true transformation of a person’s mindset. Personal judgment is a necessary component of K ants concept of a new man, of an Enlightened adult. The ability to reason correctly and to distinguish truth from error - in fact, is considered to be the marking of sanity or judgement, and is inherent in the nature of all people. The difference of our opinions does not come from the fact that one is more reasonable than the other, but only on the fact that we are focusing our thoughts in different ways and are not considering the same thing. Or maybe it is not about just having a good mind, but rather it is about using it well. It is a choice to be free from outside social forces and pressure in order to act on one’s own judgement. Freedom is required to become a separate individual from rest of the crowd, whose thoughts belong to no one but to himself. 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